Services | Graphic Design, Branding

The New Legacy project, created by Len Pierre of Katzie First Nation, owner of Len Pierre Consulting, is an annual event honouring Indigenous resistance, resurgence, and resilience.

With the second year of The New Legacy, Len decided it was time for The New Legacy to have it's own brand identity and logo. The brands keywords to be reflected in the logo are driven, fierce, inspiring, strong, elegant and futuristic.

The organic, handdrawn feather represents wisdom, strength, leadership, respect, and spirituality. The vibrant red, slightly outside the lines symbolizes leadership and power, and that not everything is linear. The circle made by the tagline represents wholeness and harmony, as well as equality that we are striving for.

Red was an obvious colour choice as it is a natural attention-getting colour symbolizing passion, fire, courage and power. These are all elements our New Legacy individuals encompass.

For typefaces, I went with Source Sans Variable as it supports many languages including traditional Indigenous languages. Condor, a high-contrast sans serif with a distinct contrast of thick and thin represents the two sides of identity many will share such as professional/Indigenous, mom/CEO, etc. and that they are two within one.

Services | Graphic Design, Production, Layout | 2022

Len reached out requesting to have the companies Consultation and Training Guide re-designed into a professional and engaging document following the company brand guidelines.

In alignment with Len Pierre Consulting’s brand, the typeface and colours were kept consistent to be cohesive with other documents and marketing materials, and was complemented with new team photography by Karla Parker.

The guides were designed with plenty of white space and subtle pops of dark green amongst a majority black and white palette, as is his brand. I utilized tables and bold headings to create hierarchy and easy to find information.

Services | Graphic Design, Production, Layout | 2021

Reciprocal Consulting, in collaboration with Young Women’s Christian Association (YWCA) Metro Vancouver, wanted to educate people about Fetal Alcohol Spectrum Disorders (FASD) and reduce the stigma around it. They wanted to educate for preventative measures, as well as how to engage the community in this process. The document is specifically for other organizations who want to take on the same initiative, with step-by-step instructions to implement.

Imagery was a very sensitive subject, so we were very selective when choosing images as we wanted to avoid validating any known stereotypes. Images were selected together as a team to make sure we all felt they were appropriate.

For colour palette, I had to be cognizant that the purpose of the document was to educate – not sell. I avoided any bright, vibrant colours, and stayed within a more muted but still upbeat palette.

Typefaces were chosen based on being easy to read, ample white space was included to not overwhelm the content, and graphics were added for extra visuals.

Services | Graphic Design, Production, Layout | 2021

Katzie First Nation reached out looking for assistance in creating a document that included a series of infographics regarding an eco-cultural area, Widgeon Creek Watershed, that has been identified as a cultural keystone place on Katzie territory.

Widgeon Creek Watershed is very culturally, spiritually and environmentally significant to Katzie First Nation, and I wanted to make sure that was conveyed through the design. The client also requested that the document be interesting, informative, and accessible for multiple audiences.

I was mindful when designing this project, of selecting a typeface that supported Hən̓q̓əmín̓əm to accommodate the traditional language. To preserve the culture and highlight the traditional language, Hən̓q̓əmín̓əm was always placed first, with the English translation behind it.

I designed the layout for the infographics to be separated into sections with the use of lines, images and background colours, making it easy for the eye to move over the content and not be overwhelmed. I created custom icons for the seasons to add hierarchy and separation for the seasonal section. The layout stayed consistent so a viewer could find comparable information for each sector quickly.

Services | Graphic Design, Production, Layout | 2021

Katzie First Nation reached out looking to create a beautiful keepsake book, similar to a coffee table book, to be printed and shared with the Nation to preserve their oral history, place names, and images of the territory.

When designing this book, I wanted to preserve all of the stories and images in their original form as they were captured.

With the incorporation of Hən̓q̓əmín̓əm throughout the document, I carefully selected a typeface that I knew would be able to properly support the necessary characters. The client also expressed that the book would be read by many elders; thus, I made sure the typeface was clean and legible, making it easy to read and not too small.

I also kept in mind that I didn’t want any of the design elements to overpower the content, so I kept the colours soft and inviting, pulled from the cover image.

Services | Graphic Design, Branding, Web Design,
Social Media Graphics | 2020

Rain Pierre, the artist behind RainAwakens, is local from Katzie First Nation. With his artwork, he wants to inspire others to dream while they are awake; it is time for our internal compass to turn to a direction of spirit, rather than money.

Rain had a vision for his brand that would represent him as an artist. From his sketch, I digitized his logo and created a mood board with a colour palette, typefaces, social icons, etc. From there, I designed custom business cards, as well as an email signature and social media graphics to announce the launch of his rebrand.

Services | Graphic Design | 2021

Envirowise Solutions is a Vancouver-based company that is the leader in green technologies for industrial cleaning, sanitizing, and disinfecting applications.

They were looking for a new design for their sell sheets for each of the their products to give to clients. As this may be the first item new clients see, I based the design off of the previously created logo. Keeping with brand colours, I went with a very modern and clean design, so as not to overwhelm the reader. I used the Cabin typeface from the brand guidelines for headings, and I used Raleway for the main body content typeface.

The client wanted professional business cards with the latest logo design as part of the branding refresh. We chose a simple but effective design that used brand colours and fonts.

The client was looking for a professional PPT deck that was coehisve and on-brand, that could be re-used for various presentations when needed. Working with already provided content and brand material such as images, graphics, colours, I kept the design minimal so the content was at the forefront.

Services | Layout, Design, Typography | 2020

KOJA Consulting is a project management company based in Vancouver, British Columbia. They are experts in Business Systems, Documentation + Procedure Manuals, Special Projects, and Training the Team.

With existing branding in place, I redesigned the business cards for a more fresh, modern professional take for KOJA Consulting. I went with a bold statement with an all black back showcasing the colourful logo, and added a modern script on the front for the name to add a little flare.

Services | Business Cards, Design, Branding | 2020

Using a previously designed logo, Morine and Schindler Chartered Professional Accountants wanted business cards designed and branding colours put in place. I went for a dark and metallic colour palette to give a luxurious and elevated feel. The logo on the card front was printed in a silver foil, accompanied by a clean, professional and timeless design.

Services | Graphic Design | 2020

Using a previously designed logo and colour palette, Chachki wanted business cards, thank you cards and a PPT deck designed that reflected the brand while still being professional.

In both designs, the concept was to relay the pertinent information while keeping the design aesthetic, fresh, fun and modern. For the business cards, I went with a large application of the logo and a bold pop of colour for brand recognition on both sides, while keeping the contact information clean with lots of white space. For the thank you cards, I used the secondary colours for the brand and got creative with curved type and making use of the full bleed to keep it feeling fun and modern. For the PPT, I stayed on brand with the full colour palette, typefaces and bold imagery.

Services | Design, Branding, Logo, Typography | 2020

The client wanted a brightly coloured, legible design to target her elderly audience. She wanted something bright and memorable, while still being professional.

With a soft pink hue and a pop of vibrant red, the cards are bold and easily recognizable. The logo has a bold typeface with a lot of personality, paired with a versatile, function over form sans serif for readability and clarity and a custom hand-drawn element for a natural, organic feel.

Services | Graphic Design, Layout, Typography | 2019

Little Elephant Camp is a one-of-a-kind tented experience in Queen Elizabeth National Park. Little Elephant Camp gives its guests all the comforts and conveniences necessary to make your visit to Queen Elizabeth National Park a memorable one.

The challenge was to create a ½ page, full colour ad for Little Elephant Camp that would be going in the Uganda: Bradt Travel Guide. The goal of the advertisement was to visually draw guests in and show the privacy, amenities and luxury glamping offered at Little Elephant Camp.

Services | Logo Design, Branding

The Fraser Valley Bride is an online resource for brides in the Fraser Valley region, specializing in local vendor listings, planning tools, tips and tricks, and so much more. From Vancouver to Hope, BC, we’ve got your big day covered.

The client wanted a simple, rustic and approachable logo that would resonate with her audience of brides-to-be, specifically in the Fraser Valley. The final logo design was simple and unique with a natural, earthy vibe.

Services | Production

Pacific Rim Magazine is a student-created magazine from Langara College that is distributed with the Globe and Mail every spring.

As production director for the 2015 issue, I managed the team of production artists and we collaboratively did colour correction for images, and pre-flighted all images, illustrations and files to confirm they met our production standards for print. The production department also collaborated with the editorial and art departments to ensure all individual pieces - articles, images and design layouts - came together in a cohesive, attractive, and reader-friendly way.

Services | Art Direction, Design, Production, Typography

I coordinated with the photography students at Langara College to direct and follow through a cover concept, from conceptualization to production. The photographer and I collaboratively edited the image and I designed and added cover copy and prepared it for print. The goal was to create a clean, professional magazine cover that had bold pops of yellow and green for accent.

Services | Art Direction, Design, Production

In collaboration with fellow classmates, we used images from the photography department to create an editorial design layout. We colour corrected and edited all the images, and collaboratively designed the clean, minimalist spread that we wanted in order to focus on the drama and style of the images, and draw the reader’s eye.

Services | Illustration

This image of a friend walking down the streets of Gastown gave me inspiration to create it in a flat design, contrasting the modernity of the design against the historic location of old Gastown, Vancouver.